Project Fox

Project Fox, an internationally acclaimed initiative, took place in conjunction with Volkswagen's global PR launch of the car by the same name. The project was a resounding success, generating extensive media coverage and engaging over 800 national and international journalists. Additionally, it attracted more than 20,000 interested visitors from across the country.

A key feature of this project was the transformation of a classical old hotel in Copenhagen into the unique and youthful design hotel, Hotel Fox. This transformation involved the collaboration of 21 artists from five continents, each contributing to the creation of a distinctive artistic experience with 61 individually designed rooms.

Laust Holm Poulsen, who at that time led Agenda, the co-lead agency, ensured the project's execution from concept and planning to final implementation. The result was, among other things, the making of a unique design hotel generating massive media coverage in Denmark and across Europe.